the secret is*
a clear,
accessible
human experience.
to target core user experience bottlenecks.
Check out our shop for culture-forward ideation tools to take your digital product to the next level.
To improve complex experiences and services, you need to understand the people using them, the teams and the systems connecting both. We bring those perspectives together.
We uncover what people need, where services break down and which improvements can create the greatest impact.
We translate research into clear journeys, priorities and recommendations, so teams can confidently implement.
Accessibility and inclusion are integrated from the beginning, helping organizations serve diverse communities more effectively.
They talk about us
Thierno, CEO & Founder, TSD Telecom, Winnipeg
"A user experience audit and score measured against key UX metrics gave us what we needed to improve our user experience, create a simplified sign-in process and strengthen our digital product offering overall. We look forward to working with Wabala Studio more."
Ashley, Marketing Manager at Fintech Company, Fredericton
"Wabala Studio insights were very valuable to help us work on our engagement strategy at the user onboarding stage. We now see the benefit of having an expert opinion."
James, Product Lead at clean tech company,
Louisiana
Louisiana
“A well-structured approach to their evident design-thinking expertise. They provided invaluable insights, aiding us in strategic evaluation of our priorities. I highly recommend for anyone seeking impactful UX research.”
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Approach
Built for clarity and momentum
Our engagements are structured to move complex work forward without adding unnecessary process. We align early, involve the right people, and maintain clear visibility from discovery to delivery. Your team always knows what has been learned, what has been decided, and what comes next.
INVESTMENT
Senior expertise at your fingertips
Access the strategic thinking and delivery experience of a senior consultants without the structure of a large agency. We are a trusted network of researchers, service designers, accessibility specialists, content designers and technical partners. You get an experienced lead, a focused team and clear accountability throughout.
Discuss your mandate
Our Services
UX Research & Service Design
Understand user needs, uncover service gaps and give teams the evidence they need to make informed decisions.
Accessibility & Inclusive Design
Evaluate digital experiences, involve people with disabilities and develop practical recommendations for more accessible services.
Experience Design (UXD)
Turn complex requirements into clear journeys, information architecture, prototypes, interfaces and actionable roadmaps.
Wix Web Design & Support
Design, improve and maintain accessible Wix websites, with responsive support for content, usability, SEO and technical needs.
Working through a complex service or digital challenge? Let’s talk.
Book a consultation
Why work with us?
Our engagements are short and sweet making sure you get your hands on results within hours, days and weeks.
Speed
You get exclusive discounts and offers of professional services, wellness retreats and physical goods.
VIP Offers
We donate a portion of our product profits to support 4+ children living under extreme poverty, per month.
10% donation
Our Process
1
TALK BUSINESS GOALS
2
SIGN AND PAY
3
ONBOARDING + TREATS
4
GET RESULTS
5
FOLLOW-UP
6
GET VIP OFFERS
Questions & Answers
What is user experience (UX)?
User experience is a commitment to developing digital products with compassion, and integrity. It follows a philosophy popularized by IDEO called human-centered design. Its aim is to balance business goals and real needs with technical constraints.
User experience is more than beautiful visuals. It's about understanding the journeys, needs and challenges of people and creating opportunities to make their lives better using technology.
How does UX add value to my tech business?
Investing in UX is a sound business decision. The return on investment of UX is huge. Some companies get 300 to 9,900% of their investment back, but you can expect that every dollar you invest in UX will bring back 100$. Research and strategy can reduce development time from 33% to 50%.
Not only that, expect to see the reduction of customer service cost, a higher valuation, increase in sales and customer acquisition, reduced churn rate and bounce rate, increased brand trust, increased NPS, and more. Entrepreneur Paul Graham and co-founder of venture capital firm Y Combinator says this mistake kills startups: not making things people want. Forbes wrote in 2019 that user experience is THE business strategy.
Are we a good fit to work with Wabala Studio?
What makes your studio different?
We developed a range of physical and digital strategy and brainstorming toolkits so you can take full ownership of your company's flourishing.
If you work with us as a founder or co-founder, we value and emphasize your growth as much as your company's. And this is where our secret sauce* comes in.
Once we work with you, we won't leave you alone just yet. We provide you with some of the best partners in the field to support your company, product and website with key connections, conversion, advertisement spend optimization expertise, and more.
What does Wabala mean?
Wabala has Arabic origins. It is the founder's middle name. It was given to her to commemorate her paternal grandmother. That grandmother was known as a hospitable woman adored by her community. Anne-Marie wanted to infuse her East African roots within Wabala Studio. Even as a digital and cosmopolitan brand, Wabala Studio celebrates the connection between customer experience and East African hospitality.
Who is the founder and how did the company start?
Wabala Studio was founded by East-African and Canadian Anne-Marie Mulumba. Anne-Marie is a designer by trade with a career in User Experience (UX). She worked across the industry before founding Wabala Studio.
This company uses data to drive strategic business outcomes. Amongst others, we worked with BMO Digital, Are.na, Baxter, the OECD, Nithio Holdings, Spheroid AI, the University of British Columbia (UBC) and the Digital Innovation Office of the government of Alberta. Various industries: fintech, health tech, wellness tech, banking and investment tech as well as digital transformation projects with federal and provincial governments.
We have angel & venture funding, incubation and accelerator connections in Canada, the US and Africa.
How can I learn more?
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