These healthtech founders are revolutionizing senior care
Industry: Senior Care, Health Tech
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We collaborated with health tech company SeniorSynCare focused on solving the senior care crisis in the West. Most English-speaking countries rely heavily on the medical system to take care of dependent seniors. However, that system is broken, saturated and cannot soothe the relational, grooming, household needs of seniors. That responsibility typically falls on the immediate family. Our challenge was to transform the digital presence of SeniorSynCare and rebuild the brand identity, landing page design, content strategy based on their business goals and target customer needs.
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What we are doing: digital and brand strategy, landing page design, product /UX audit, SEO optimization, content strategy.
What we made: www.seniorsyncare.com
Who is SeniorSynCare
SeniorSynCare is a service and technology company with a mission to educate and facilitate meaningful, community-based end-of-life care for seniors in the West. The founders worked with us to develop a digital presence that aligned with their business goals. The aim was to connect with their ideal customer type: ‘unofficial caregivers’ who are typically family members (usually daughters in their 40s+) who care for their dying or dependent parent or grandparent, most of the time, at their own expense.
The challenge
The core challenge of SSC is to educate a traditionally hesitant audience on the topic of death. One of our goals throughout this collaboration was to reduce resistance to difficult conversations and make family caregivers feel supported, especially those on this journey for the first time. Through our initial analysis, we realized SeniorSynCare (SSC) needed a cohesive strategy and an optimized landing page with relatable language to increase engagement and attract their true customers.
Our solution
We present SeniorSynCare as the solution for community-centric end-of-life care. The content is designed to resonate emotionally with caregivers, provide solutions to their pain points and includes FAQs and resources for personalized support.
We designed a compassionate, trustworthy, and community-focused brand image inspired by the story of the founder, Marie-Chantal and her experience giving care to her grandmother, Stella.
We came up with a clean, accessible landing page focused on speaking directly to visitors' needs and challenges, with calls to action “Talk to an Expert” and “Get a Virtual App Tour” to support different browsing goals.
Our approach
Client Collaboration
We follow a collaborative process to meet the founders business goals, ensuring that our approach aligns their vision strategic plans and help them grow as technology executives.
Research
We began with research, including competitor analysis to understand the challenges of SeniorSynCare's target audience—family caregivers. This work guided our brand positioning decisions to turn SSC into a trusted resource in the senior care world, in the West.
Brand Strategy
We developed an accessible, compassionate, community-focused brand that resonated with the audience's values—trust, empathy, and connection—while aligning with SeniorSynCare’s mission of creating meaningful, dignified end-of-life experiences.
Content Strategy
Sensitive topics like end-of-life care require a careful take. We focused on educating the audience, using empathetic language to reduce resistance and guide visitors through a learning process. The content directs customers to book consulting calls with end-of-life experts (doulas) working for SSC.
Curious to see if you can get similar results? Well, don't wait too long and reach out.
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Visit the SeniorSynCare website