Our approach and process to designing for security
Industry: Cybersecurity, Consulting
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Organizations face a growing number of cyber threats that can disrupt business operations and cause significant financial loss. Hemley’s mission is to mitigate these risks by offering comprehensive cyber-resilience services. We collaborated with Francis Wanko, the founder and CEO of Hemley, a cybersecurity consulting company dedicated to building resilient organizations. Our challenge was to revamp Hemley’s digital presence by refining its brand identity, landing page design, aligning it with the founder's long-term business goals.
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What we did: brand strategy, visual identity design, landing page design.
What we made: hemley.ca
What is Hemley
Hemley, a cybersecurity consulting firm based in Montreal. It sought to revamp its online presence and position itself as a leader in cyber resilience. The firm needed a landing page that would educate potential clients on their services while conveying their expertise in a user-friendly, bilingual format. Our approach was to create a streamlined bilingual landing page designed to showcase Hemley's services and value propositions clearly.
The challenge
Hemley needed to establish a strong online identity that reflected their 360° approach to cyber resilience. The challenge was to present complex cybersecurity solutions to encourage potential clients to take action, such as scheduling consultations. Our goal was to establish Hemley as a go-to firm for cybersecurity consulting, focusing on cyber resilience for businesses across diverse industries.
Our solution
Hemley's new landing page effectively communicates their comprehensive approach to cybersecurity. We created a streamlined, content-driven landing page in French and English, designed to showcase Hemley's services and unique selling propositions.
A cohesive brand identity improves trust and recognition. The founder has a deep pride for what we accomplished together and the new look and feel of his brand and website.
Our approach
Client Collaboration
Throughout the process, we collaborated closely with Francis to ensure the final product aligned with his vision. Our expertise is to translate complex technical services into clear, engaging ones with messaging that resonates with the right target audience.
Brand Strategy
We developed a brand identity embodying Hemley's values of security, resilience, and innovation. The slogan "360° Resilience" and the tagline "Your Secure and Safe Future" were developed to encapsulate its comprehensive services.
Content Strategy
Our content strategy aimed to simplify complex cybersecurity terms, emphasizing benefits like reducing data breach risks and building adaptable enterprise architectures. We structured the content to guide visitors toward action.
User Experience (UX) & Landing Page Design
We designed an intuitive, decluttered landing page that made it easy for visitors to find information quickly. Clear calls to action were strategically placed, and services were presented in a way that resonated with potential clients' needs.
Results
The new landing page positions Hemley as a trusted expert in cybersecurity and resilience, contributing to:
- Increased engagement with the brand.
- Streamlined conversion process through clear calls to action.
- User-friendly website that communicates trust and expertise.
Curious to see if you can get similar results? Well, don't wait too long and reach out.
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